Scandinavian design

Scandinavian design is a term which in the word of design has long been a synonym for quality and timeless beauty. It has found its own direction and stands quite aside of the rest of Europe´s design. It is not only thanks to the prevailing use of a traditional north material – wood but also focus on shape, detail and function. It is a design that never gets out of fashion.

At the times when the Scandinavian Design as a movement with focus on characterised by simple, uncomplicated designs, minimalism, stylisation, functionality, and low cost mass production emerged –they were its pioneers. Today they are legends. The Fins - Eero Aarnio, Alvar Aalto, Eero Saarinen; Danes - Arne Jakobsen, Poul Henningsen, Poul Kjaerholm; and Swedes - Gunnar Asplund, Yngve Ekstöm, Gunnar Cyrén, Bruno Mathsson.

The last decades gave rise to many new design studios and producers making beautiful furniture. It is mostly the generation of young aggressive Swedes who are moving this filed forward. Most of them work not only for Scandinavian brands but also for many global brands. Among the most outstanding ones are Eero Koivisto, Marten Cleasson, Ola Rune, Jonas Lindvall, Björn Dahlström, Monica Förster, Christine Schwarzer, Thomas Bernstrand, Fredrik Mattson.

The globalization also plays its role in the other direction – we can find many non-scandinavian names designing for the local producers – names like Alfredo Häberli, Jean-Marie Massaud, Karim Rashid, Khodi Feiz, Even in these cases though we can still see the clear Scandinavian lines in the results of this cooperation, the ensemble of design and function above all.